Spoiler Twitter Accounts. RT @Digiday The Rise in Clickbait Has Created a Crazy Phenomenon You Won’t Believe.
May 30, 2014
Aiming to fight back against rising levels of clickbait headlines, the “self-appointed guardians of social media” profiled here help readers save time—and clicks—by providing the gist of articles on Twitter.
On the Stanford Social Innovation Review blog, Emily E. Arnold-Fernández argues that the Impact Genome Project is not able to “accurately predict programs that yield policy change,” as “the factors that influence success are highly varied and often have little or nothing to do with the policy in question.”
It’s Alive! What NPR Learned from Turning its @nprnews Twitter Account from a Bot into a Human
May 29, 2014
Is a human-managed Twitter account more effective than a bot? In a five-day experiment, NPR saw a 45 percent increase in website visits when an employee tweeted. But the question becomes: What do you do with that insight?
Who’s Behind that Tweet? Here’s How 7 News Orgs Manage Their Twitter and Facebook Accounts
May 29, 2014
Nieman Journalism Lab’s Joseph Lichterman reports on how ABC News, the AP, CNN, NBC News, The New York Times, USA Today, and The Wall Street Journal use both humans and automatic systems to create content for Twitter and Facebook.
Mary Meeker’s 2014 Internet Trends Report: All the Slides Plus Highlights
May 28, 2014
Did you know that there are still more TV viewers than mobile phone users around the world? That only 30% of the world’s mobile users have smart phones? Venture capitalist Mary Meeker shares these surprising facts and more from her State of the Internet presentation at the Code conference.
Report on behalf of WNYC 2010-13 for the Revson Foundation
May 24, 2014
Commissioned for the Revson Foundation, Brooke Kroeger’s report outlines the impact of WNYC‘s digital strategy—including collaborations, lessons learned, transitions, challenges, and opportunities—from 2010 to 2013. Using both qualitative and quantitative research, the report explores how the station used strategic partnerships, data mapping, and innovative crisis coverage to reach expanded audiences.
“Funders should know — there are moments when you make the right investment that really powers growth,” NPR Music Director and Executive Producer Anya Grundmann told a room packed with philanthropists and public radio station managers for the Media Impact Funders (MIF) Radio Innovation Funder Roundtable.
All across the country, public stations and the networks that serve them are grappling with the question of how best to track and express their impact. Boulder-based Public Media Company (PMC) is poised to offer a one-stop solution: The Public Media Database.
Setting Goals and Targets to Advance Media’s Role in International Development
May 20 2014
Susan Abbott discusses global media development on the Center for Global Communication Studies’ blog. “Despite the number of media development related publications,” she writes, “there remains the need to come up with a better framework for how media development is measured, evaluated, and mainstreamed into global international development discourse.”
Introducing TRASI: Tools and Resources for Assessing Social Impact
May 19, 2014
The Tools and Resources for Assessing Social Impact (TRASI) is a “searchable, expert-reviewed database of over 150 approaches to measuring the impact of social programs and investments.” TRASI, created through a partnership between the Foundation Center and McKinsey & Co., also includes a community portal for discussing social impact assessment.
The Goat Must Be Fed: Why Digital Tools Are Missing in Most Newsrooms
May 17, 2014
Researchers from the Duke Reporters’ Lab found that most newsrooms “are not taking advantage of the emerging low-cost digital tools.” Those who dare, however, are finding ways to cut out the play-by-play and get to the heart of a story.
May 16, 2014 | Funded by Gates Foundation | Produced by Wendy Hanamura, Caty Borum Chattoo, Paul S. Mason, Craig Minassian, David Munro, Xandra Castleton, Mark Decena, Teri Heyman | Global Development | Documentary Film, Issue Campaigns, TV
Stand Up Planet is a documentary TV show, transmedia series and digital campaign that showcases life in some of the toughest places on Earth – in parts of India and South Africa – through the lens and experiences of stand-up comics. Is comedy the great connector?