In Part I of a five-part series about the new relationships for journalism, Jeff Jarvis argues that “The key relationship skills media people must learn are how to provide services that give people a reason to reveal themselves; how to build their trust so they will do that; how to gather this data; how to […]
The Secret Psychology of Twitter: What Makes Us Follow, Fave, Share and Keep Coming Back
July 3, 2014
Buffer’s Kevan Lee explores the research on how and why people use Twitter. Twitter may only provide users with “intermittent rewards,” but, just like laboratory mice, people “crave a great experience each time we pull the Twitter lever, and it keeps us coming back for more.”
What is in a Number? Thinking About the Participant Index and the Recent New York Times Article Announcing Its Launch
July 9, 2014
Patricia Finneran reflects upon the Participant Index, urging mediamakers and evaluators not to “confuse media impact in the form of audience response––especially the highly measurable clicks, shares, likes and even donations––with long-term impact and real social change.” She writes, “Measuring the impact of social change media requires multiple tools, often customized to the issue, the […]
“Do grant-supported media projects incite change, or are they simply an expensive way of preaching to the choir?” writes New York Times media correspondent Michael Cieply. “Ultimately, the answers may help determine which projects get financed, which formats are favored and how stories are structured.” His July 6 piece, “Participant Index Seeks to Determine Why One Film Spurs Activism, While […]
In the absence of shared tools for assessing engagement, how are documentarians working with researchers and users to understand the impact of their outreach campaigns? The case studies we compiled for our Media Impact Festival provide a few intriguing snapshots.
Jay Rosen examines First Look Media’s business strategy. The site was created last year by eBay founder Pierre Omidyar, who explains that First Look is focusing on “running multiple experiments with existing digital communities rather than trying to draw a large audience to yet another omnibus site.”
What Brands and Publishers Can Learn from the Celebrity Stars of Snapchat
July 25, 2014
“In the right hands, Snapchat’s interface and production mechanism can be a powerful tool,” says David Holmes in this analysis of Snapchat’s “wholly unique form of creative expression.” So far, marketers and promoters have not figured out how to effectively harness Snapchat’s features to their own advantages, although Holmes argues that the potential is there.