Monthly Archives: February 10, 2014

No Mas Mass Media

What is in a Number? Thinking About the Participant Index and the Recent New York Times Article Announcing Its Launch

NYT Piece Kicks Dialogue on Documentary Impact Into High Gear

How Are Filmmakers Helping to Develop Impact Tools?

First Look Media Shifts Direction Some

What Brands and Publishers Can Learn from the Celebrity Stars of Snapchat

New York Times Chief Data Scientist Chris Wiggins On The Way We Create And Consume Content Now

Don’t Sell a Product, Sell a Whole New Way of Thinking

The Impact (of) Game(s)

Money, Politics and Media Policy – Funder Briefing

Hey, Publishers: Stop Fooling Us, and Yourselves


Original insights from Media Impact Funders on how to best gauge media projects.


The latest reports and resources on evaluation practices.


Current news and opinion about this emerging field.


Innovative platforms, frameworks and metrics for measuring the impact of media projects.