Advertisers spent $31.6 billion on mobile advertising in 2015, which is up from $1.4 billion in 2011. By 2020, 41.6 million U.S. consumers are expected to be mobile-only (no laptop, no desktop!) users. Keep reading to see what the other statistics represent.Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.