Kevin Spidel of Voice Media Group l examines whether the 1% rule—which posits that 90% of users are lurkers, 9% of users contribute from time to time, and 1% of users account for most contributions—still applies as social participation becomes ever-easier.Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.