Assessing Impact of Media

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A quantitative basis for measuring media impact at the Media Consortium

Over the past three years, the Media Consortium has been working with Harvard researchers to develop a tool to measure journalism impact using sentiment analysis. Here, Media Consortium Executive Director Jo Ellen Green Kaiser outlines some early findings, as well as some of the challenges with incorporating “the slow, steady pace” of academic research in the journalism sector, “where individuals and organizations are used to quick decisions and fast outcomes, and the digital news landscape is constantly changing.”

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