A new book from George Washington University Professor David Karpf—Analytic Activism: Digital Listening and the New Political Strategy—shares the results of the first major academic study of how advocacy organizations are using organized digital “listening” analytic tools and strategies to increase their impact. While organizations such as Change.org and Upworthy have been effective in using these methods to shape political narratives on social media and inspire digital citizen engagement, Karpf notes that there are some drawbacks as well.Read more
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