Assessing Impact of Media

Back to Search


Are Social Shares a Good Metric to Judge Journalism?

In Fortune Tech, Muck Rack CEO Gregory Galant ponders the pros and cons of using social metrics to judge reporting, concluding “For the time being the social share is here. It’s everywhere. It’s got many virtues. It’s got no shortage of flaws. It’s unrivaled and impossible to ignore.”

Read more