Assessing Impact of Media

Since the fall of 2013, our Assessing the Impact of Media Initiative (AIM) has provided resources for funders and media producers seeking to build impact strategies and evaluate the outcomes of media projects. Funded by the Rita Allen Foundation, the Wyncote Foundation and the Knight Foundation, our curated collection of resources includes the latest impact tools, research reports, articles in popular publications, and original analyses by MIF staff and leaders in the field. Explore the repository below or search impact resources related to specific social issues, media types and resource types using the search database on the right.

Still confused about where to start? Go here for background info and some foundational impact resources.