Analytics is imperative for more engaging journalism. Deb Wenger, New Media Professor at the University of Mississippi, speaks on the tools to better target audience; Google Analytics, Chartbeat, and the up and coming Parse.ly and the advantages of each for the next generation’s journalists.Read more
Original insights from Media Impact Funders on how to best gauge media projects.
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Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.