Over 13 million American kids are bullied each year, making it the most common form of violence experienced by young people. Bully brings human scale to this startling statistic, offering an intimate, unflinching look at how bullying has touched five kids and their families. The film documents the responses of teachers and administrators to aggressive behaviours that defy “kids will be kids” cliché, and captures a growing movement among parents and youths to change how bullying is handled in schools, in communities and in society as a whole.
The Bully Project (TBP) was formed to implement the campaign around the film Bully. The director Lee Hirsch, who had himself experienced bullying as a child, personally drove the campaign, becoming the face and spokesperson, and appearing at community screenings and extensively on national news.
This film was a selection for the 2014 Media Impact Festival. Find out more about the film’s funding and impact in its full festival case study.