Assessing Impact of Media

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Buzzfeed: “Emotional Quotient Matters More Than IQ” on Social

Abigail Edge reports on BuzzFeed’s Jonathan Perelman’s keynote address at the ReThink Media conference. BuzzFeed creates content with “emotional or informative appeal to readers, who are then more likely to share it because it reveals something, whether consciously or subconsciously, about their own identity.”

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