Assessing Impact of Media

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Communicating climate change: Focus on the framing, not just the facts

“Social scientists have been increasingly studying the science of science communication, to better understand what does and does not work for discussing different scientific topics,” writes Rose Hendricks of UC San Diego. “It turns out the language you use and how you frame the discussion can make a big difference.” One  effective framing technique to help make people more receptive to facts: separating facts from their personal identities.

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