Assessing Impact of Media

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Confessions of a newspaper publishing exec: ‘We’ve screwed up by pursuing scale’

In this edition of Digiday Confessions, which grants anonymity in exchange for brutal honesty, a senior publishing executive at a U.K newspaper laments: “The digital media industry has completely screwed up by pursuing scale for the sake of scale.” He adds, “There needs to be a recalibration of what individual newspapers are about, what value they add to their own readers, and what services they can provide.”

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