Assessing Impact of Media

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Developing media messages that save lives

“In the new media environment, how will campaign organizers reach diverse groups and sustain their attention long enough to accomplish something important?” asks Jay A. Winsten, associate dean for health communication at the Harvard Chan School of Public Health and the Frank Stanton Director of the School’s Center for Health Communication. Here, he traces lessons from the ongoing public health campaign to fight drunken driving in an article adapted from a talk at the Bridgespan Group-Harvard Business School 2017 Summit on Transformative Impact.

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