Assessing Impact of Media

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Digital Storytelling for Social Impact

Commissioned by the Rockefeller Foundation, this report explores answers to critical questions in five key areas—strategy, capacity, content, platforms, and evaluation—and provides a framework to help organizations and foundations create and evaluate the impact of storytelling initiatives designed to promote social change. The report also provides suggestions for toolkits, resources, and next steps for developing a “Storytelling Community” for the social impact sector.

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