In this Knight Foundation-funded report, researchers from the Media Impact Project at the University of Southern California’s Norman Lear Center partnered with Frontline and Emblematic Group to explore the impact of using VR for journalism. They found that, relative to other platforms, VR can have a greater impact on holding attention and inspiring attitude and behavior changes. However, “the platform alone is not a magic bullet— it has unique affordances which, combined with effective storytelling and appropriate choice of subject matter, had an impact on a receptive audience.”Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.