Uyen Tieu, co-founder of Rumble, emphasizes the need for publishers to consider editorial analytics as an essential part of business strategy. “Without content-focused editorial analytics,” Tieu writes, “business decisions are often based on a whim or gut reaction, both of which puts publishers at a crippling disadvantage as they compete with data-savvy digital content publishers.”Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.