Assessing Impact of Media

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Editorial Analytics: The Missing Link in Monetization

Uyen Tieu, co-founder of Rumble, emphasizes the need for publishers to consider editorial analytics as an essential part of business strategy. “Without content-focused editorial analytics,” Tieu writes, “business decisions are often based on a whim or gut reaction, both of which puts publishers at a crippling disadvantage as they compete with data-savvy digital content publishers.”

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