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Assessing Impact of Media

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Articles

Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse

April 18 2017

Kurt Gessler of the Chicago Tribune delves into Facebook analytics and finds that Facebook’s algorithm is the likely culprit for some troubling metrics: “The data show that we are having the fewest number of our most successful posts and the most of our least successful at a time when our strategy hasn’t significantly changed and our fans have grown.”

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Analysis

Original insights from Media Impact Funders on how to best gauge media projects.

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The latest reports and resources on evaluation practices.

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Current news and opinion about this emerging field.

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