“We have to make listening a part of the entire journalism process,” says Josh Sterns. “But listening is a form of engagement that can’t be easily captured in analytics dashboards, so we need new ways to recognize the role listening plays across online and offline interactions with the public.” Here, he outlines key listening strategies for journalists.Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.