Assessing Impact of Media

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How Millennials Get News: Inside the Habits of America’s First Digital Generation

The millennial generation’s awareness of the world has widely been considered narrow, and “their discovery of events…incidental and passive.” This study, conducted by the Media Insight Project, a collaboration between the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, has shown that millennials are anything but news-less but just get their information in “strikingly different ways”.

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