Assessing Impact of Media

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How Should Publishers Assign Value to Writers?

The recent revelation that Sports Illustrated evaluates writers based on their ability to bring in advertising dollars (among other measures) hasn’t sat well with many writers. Mediabistro’s Angela Washeck argues that this controversial strategy may spread: “As the lines continue to blur between advertising and editorial (read: native/sponsored content), and more editorial staffers keep contributing to sponsored editorial, the chances of publishers doing what SI does/did are bound to rise.”

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