Assessing Impact of Media

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How Will a Media Outlet Benefit from Partnering with a Science Organization?

WGBH, Boston’s leading public broadcasting station, recently embarked on a close collaboration with American Academy of Arts and Sciences that will span multiple projects. Phil Ledo, general manager of WGBH news, says of the partnership, “The broader your ability to talk with multiple sources and have access to the best brains, that’s when you look at partnerships. We have access that we didn’t have before this partnership.”

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