Assessing Impact of Media

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Impact tracking in action: Build your own impact taxonomy with Chalkbeat’s MORI

Chalkbeat’s Ryan Sholin shares the evolution of the MORI (Measures of Our Reporting’s Influence) tool, which is now available as a free open source download. He also provides the organization’s impact taxonomy, which includes both “Informed Action” (lawsuits, policy changes, government investigations, etc.) and “Informed Debate” (citations, credits, links, and story republication to drive public conversation).

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