Assessing Impact of Media

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Analysis Tool Puts the $ in Sharing

Generating social buzz about a public interest media project can be exciting, flattering, or grueling‚ but rarely is it lucrative. The Investigative News Network (INN) and the Ethics and Excellence in Journalism Foundation have set out to fix that with a new “social reward” project. Impaq.Me.

This share-funding tool for nonprofit journalism projects invites users to spread a story via Facebook, Twitter or Email. The twist? Every share nets $1 for that newsroom, and additional clicks on that link via those services also net a buck each–linking spreadability directly to support.

INN has been testing the system on a set of regional member sites. See it in action here on this piece about how gender might shape comfort food cravings from the Connecticut Health Investigative Team. For more information contact