As part of Nieman Lab Predictions for Journalism 2017, Emily Goligoski, user experience research lead for the New York Times, argues for incorporating audience data and using it to shape strategy: “Imagine a near future in which editors across organizations will improve news experiences and story presentations by pairing qualitative intel with data analytics,” she writes. “This intelligence currently mostly informs tactical changes (such as specific stories and forms), but soon I think it will be used as background for more strategic changes (what areas to cover and how).”Read more
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