Assessing Impact of Media

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Jarl Mohn Lights a Spark at NPR News Stations

The Public Radio Program Directors Association and the Radio Research Consortium recently released a chart of station-by-station analyses of the first six weeks of SPARK, “a collaborative effort by NPR and the participating stations” with the goal of getting all the stations to “implement an aggressive schedule of tune-in promos for the next upcoming Morning Edition.”

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