Assessing Impact of Media

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Join The Measuring of World-Changing Behavior, One Small Behavior Change at a Time

Ethnographer and designer, Tobias Lau, has created a Behavior Measurement Tool designed to measure the expected social impact of pilot projects. The tool provides “clean numbers and graphs documenting tens, hundreds or thousands of individuals’ actual and complex human changes around tailored parameters starting over the stretch from before the project or pilot-project is started until it is finished.”

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