Assessing Impact of Media

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Listening carefully: An argument for considering all the data

“In an increasingly crowded conversation, issues of voice and power play out in subtle ways,” writes Kevin Bolduc, vice president of assessment and advisory services at the Center for Effective Philanthropy. Funders seeking to understand the impact of their investments need to make room to consider a range of experiences by “marshalling the resources needed to get beyond the loudest voices and listen[ing] in the more expansive and time-consuming ways” and “striving for representativeness rather than convenience in research and feedback surveys.”

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