Assessing Impact of Media

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Measuring Impact Isn’t for Everyone

“Sometimes impact simply is not measurable in a credible way, and yet people (organizations, or perhaps their donors) push to measure it anyhow,” Mary Kay Gugerty and Dean Karlan point out on the Stanford Social Innovation Review blog. Aiming to minimize wasteful and ineffective impact measurement processes, Gugerty and Karlan developed a set of principles for “credible, actionable, responsible, and transportable” (CART) data collection.

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