Assessing Impact of Media

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Measuring Internet Activity: A (Selective) Review of Methods and Metrics

Robert Faris and Rebekah Heacock of Harvard University’s Berkman Center for Internet & Society consider the macro issues involved in understanding the impact of digital media on society. “While the Internet is rising in importance as a multi-purpose platform for social, economic and political ends,” they conclude, “we are seldom in the position to apply robust empirical evidence to inform pressing policy decisions.”

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