Media Impact Focus: Assessing the Impact of Media
Paley Center for Media 25 W 52 St | NYC
It’s clear that media productions and publications can drive social impact — but how? On November 13, 2013 we presented our latest Media Impact Focus: Assessing the Impact of Media. Top journalists, filmmakers, funders and analysts came together for a day-long deep dive into the latest techniques for evaluating the outcomes of public interest media. Read the Storify.
We took a look at cutting-edge media metrics, meme-tracking tools and more, co-sponsored by The Paley Center for Media. Insightful keynotes and hands-on workshops contrasted assessment approaches in the fields of entertainment, reporting and documentary, surfacing insights from each field.
8:30 — Registration and Breakfast
9:00 — Opening Remarks
Vince Stehle, Executive Director, Media Impact Funders
Seema Shah, Director of Research for Special Projects, Foundation Center
9:30 — Morning Keynotes
Pat Mitchell, President and CEO, The Paley Center for Media
Chad Boettcher, Exec. Vice Pres., Social Action & Advocacy, Participant Media
Charles Lewis, Executive Editor, Investigative Reporting Workshop
10:30 — Break
10:45 — Morning Workshops
Film and Entertainment: Collaboration for Impact
Cara Mertes, Director, Just Films, Ford Foundation
Holly Gordon, Executive Director, The Documentary Group
Hilary Sparrow, Senior Producer, Vulcan Productions
Sophie Walker, Engagement Manager, Mission Measurement
Jana Diesner, Assistant Professor, University of Illinois at Urbana-Champaign
Chad Boettcher, Executive Vice President, Social Action & Advocacy, Participant Media
Journalism: Impact Frameworks and Resources
Jessica Clark, Project Consultant, Media Impact Funders
Jon Sotsky, Director, Strategy and Engagement, Knight Foundation
David Kansas, COO and Head of Content, American Public Media
Seema Shah led a hands-on session with attendees demonstrating the new research tools for understanding media grants in the U.S. that are featured on the Media Impact Funders site.
12:00 – 1:00 — Lunch
1:00 — Afternoon Keynotes
David Corn, Washington Bureau Chief, Mother Jones
Cara Mertes, Director, Just Films, Ford Foundation (moderator)
Elizabeth Christopherson, President and CEO, Rita Allen Foundation
John Johnson, Founder, Harmony Institute
2:30 — Afternoon Workshops
Film and Entertainment: Impact Frameworks and Resources
Kathy Im, Director, Media, Culture & Special Projects, MacArthur Foundation
Debika Shome, Deputy Director, Harmony Institute
Sheila Leddy, Executive Director, The Fledgling Fund
Jason Rzepka, Senior Vice Pres., Public Affairs & Brand Communications, MTV
Journalism: Leveraging Networks for Impact
Tina Rosenberg, Co-founder, Solutions Journalism Network
Jo Ellen Green Kaiser, Executive Director, The Media Consortium
Gary King, Chief Scientist and Co-founder, Crimson Hexagon (via Skype)
Kevin Davis, CEO and Executive Director, Investigative News Network
Sasha Costanza-Chock of MIT’s Center for Civic Media presented discoveries from his soon-to-be-released book, Out of the Shadows, into the Streets: Transmedia Organizing and the Immigrant Rights Movement.
4:00 — Impact Collaboratory
Join Media Impact Funders and the day’s speakers and tool-builders for focused discussions about how attendees can continue to work together to strengthen the field of impact evaluation.
Chad Boettcher, Participant Media
Jo Ellen Green Kaiser, The Media Consortium and John Schwartz, Voqal
Debika Shome and John Johnson, Harmony Institute
Holly Gordon, Girl Rising
Sophie Walker, Mission Measurement
Jessica Clark’s Impact Clinic – diagnose your impact issues
The conversation built upon our Media Impact Forums on technology for the next four years at Stanford University and impact storytelling the Ford Foundation, as well as our recent Media Impact Focus on Design Thinking Philanthropy.
Join this growing discussion online, and discover new tools and frameworks to help you to better express the outcomes of your work.