Past Events

Media Impact Focus: Assessing the Impact of Media

Paley Center for Media 25 W 52 St | NYC

It’s clear that media productions and publications can drive social impact — but how? On November 13, 2013 we presented our latest Media Impact Focus: Assessing the Impact of Media. Top journalists, filmmakers, funders and analysts came together for a day-long deep dive into the latest techniques for evaluating the outcomes of public interest media. Read the Storify.

We took a look at cutting-edge media metrics, meme-tracking tools and more, co-sponsored by The Paley Center for Media. Insightful keynotes and hands-on workshops contrasted assessment approaches in the fields of entertainment, reporting and documentary, surfacing insights from each field.


8:30  Registration and Breakfast

9:00 — Opening Remarks 

Vince Stehle, Executive Director, Media Impact Funders

Seema Shah, Director of Research for Special Projects, Foundation Center

9:30 — Morning Keynotes

Pat Mitchell, President and CEO, The Paley Center for Media

Chad Boettcher, Exec. Vice Pres., Social Action & Advocacy, Participant Media

Charles Lewis, Executive Editor, Investigative Reporting Workshop

10:30 — Break

10:45 — Morning Workshops

Film and Entertainment: Collaboration for Impact

Cara Mertes, Director, Just Films, Ford Foundation

Holly Gordon, Executive Director, The Documentary Group

Hilary Sparrow, Senior Producer, Vulcan Productions

Sophie Walker, Engagement Manager, Mission Measurement

Jana Diesner, Assistant Professor, University of Illinois at Urbana-Champaign

Chad Boettcher, Executive Vice President, Social Action & Advocacy, Participant Media

Journalism: Impact Frameworks and Resources

Jessica Clark, Project Consultant, Media Impact Funders

Jon Sotsky, Director, Strategy and Engagement, Knight Foundation

David Kansas, COO and Head of Content, American Public Media

Data Salon

Seema Shah led a hands-on session with attendees demonstrating the new research tools for understanding media grants in the U.S. that are featured on the Media Impact Funders site.

12:00 – 1:00 — Lunch 

1:00 — Afternoon Keynotes

David Corn, Washington Bureau Chief, Mother Jones

Cara Mertes, Director, Just Films, Ford Foundation (moderator)

Elizabeth Christopherson, President and CEO, Rita Allen Foundation

John Johnson, Founder, Harmony Institute

2:30 — Afternoon Workshops

Film and Entertainment: Impact Frameworks and Resources

Kathy Im, Director, Media, Culture & Special Projects, MacArthur Foundation

Debika Shome, Deputy Director, Harmony Institute

Sheila Leddy, Executive Director, The Fledgling Fund

Jason Rzepka, Senior Vice Pres., Public Affairs & Brand Communications, MTV

Journalism: Leveraging Networks for Impact

Tina Rosenberg, Co-founder, Solutions Journalism Network

Jo Ellen Green Kaiser, Executive Director, The Media Consortium

Gary King, Chief Scientist and Co-founder, Crimson Hexagon (via Skype)

Kevin Davis, CEO and Executive Director, Investigative News Network

Transmedia Salon

Sasha Costanza-Chock of MIT’s Center for Civic Media presented discoveries from his soon-to-be-released book, Out of the Shadows, into the Streets:  Transmedia Organizing and the Immigrant Rights Movement.

4:00 — Impact Collaboratory

Join Media Impact Funders and the day’s speakers and tool-builders for focused discussions about how attendees can continue to work together to strengthen the field of impact evaluation.

Chad Boettcher, Participant Media

Jo Ellen Green Kaiser, The Media Consortium and John Schwartz, Voqal

Debika Shome and John Johnson, Harmony Institute

Holly Gordon, Girl Rising

Sophie Walker, Mission Measurement

Jessica Clark’s Impact Clinic – diagnose your impact issues

The conversation built upon our Media Impact Forums on technology for the next four years at Stanford University and impact storytelling the Ford Foundation, as well as our recent Media Impact Focus on Design Thinking Philanthropy.

Join this growing discussion online, and discover new tools and frameworks to help you to better express the outcomes of your work.