Assessing Impact of Media

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New Multi-Platform Strategy to Showcase Independent Lens on PBS

PBS and the Independent Television Service (ITVS) are implementing a new campaign that will depend on strategic scheduling, digital content and distribution, social media and marketing to increase the visibility and impact of Independent Lens. PBS is trying to better support this work and “reach the younger, diverse audiences who are among the most passionate fans of indies,” said Beth Hoppe, Chief Programming Executive and General Manager, General Audience Programming for PBS.

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