Here’s our year-end impact review—and our questions for 2021
This year was slated to be our year of impact. We started off with a bang in January at the Sundance Film Festival, where we released Decoding Media Impact: Insights, Advice and Recommendations, our impact report summing up seven years of research in the media impact space.
MIF is launching a working group focusing on impact
To further explore issues related to media impact and assessment, MIF is forming a working group of funders who want to strengthen the field of practice. Here’s a bit of background on how we arrived at that decision: MIF has been regularly tracking the field of media impact assessment for the last eight years. Every […]
Member spotlight: John Templeton Foundation
Media Impact Funders: The John Templeton Foundation has provided support for radio shows and podcasts such as On Being, The Science of Happiness, and Everything Happens as a means to explore life’s biggest questions. What are some takeaways from that support? David Nassar: One takeaway is that there is a real thirst for conversations that […]
How evaluation perpetuates inequity (and how to stop it)
As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some […]
The 2020 Media Impact Forum
This is where you’ll find recaps of each our six Media Impact Forum sessions. This year’s Media Impact Forum paid specific attention to philanthropic support for environmental media and the need for our decisions to be centered around protecting our planet and its natural resources. The recorded sessions appear in chronological order below.
Lessons from our nation’s founding particularly relevant amid COVID-19
Sometimes, at Media Impact Funders, we find that we are slightly ahead of our time. Looking back on our programs for the Media Impact Forum in 2018, we are struck by how much of what we heard then resonates clearly in this peculiar moment we find ourselves in.
Radio Active Culture rings even more true in quarantine
As we come to the end of a brutal month for our country and for people around the world trying to defeat the spread of COVID-19, we have all had to devise ways to work and learn and entertain ourselves from the confines of our homes. And for many, that has elevated the importance of […]
Highlights from our meeting on climate and the environment
Last week in Boulder, CO, we held a meeting to explore philanthropy’s role in amplifying attention to our global environmental crisis. It was 25 degrees and snowing, but thankfully we didn’t have to walk far from our hotel to eTown, our gracious host for the daylong gathering. The day before, the high temperature reached a […]
WATCH: Supporting diversity, equity and inclusion efforts in journalism
As philanthropy works to support the rebuilding of local news in communities across America in a variety of ways, many funders are also aware of this persistent problem: the lack of diversity, equity and inclusion (DEI) in media organizations. Part of building journalism that serves everyone is ensuring that newsrooms look just as diverse as the […]
Success beyond scale: Evaluating outcomes that funders really care about
“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]
Here’s your summer impact reading list
Over the past five years of researching media impact, it’s become clear to me that even those of us who spend our time researching the complexities of impact assessment sometimes rely on unwritten assumptions: that change is linear, and can be easily measured; that social media is an effective organizing tool; that conventional meetings and […]
MIF identifies new learning priorities after yearlong strategic planning process
As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]