MIF is launching a working group focusing on impact
To further explore issues related to media impact and assessment, MIF is forming a working group of funders who want to strengthen the field of practice. Here’s a bit of background on how we arrived at that decision: MIF has been regularly tracking the field of media impact assessment for the last eight years. Every […]
How evaluation perpetuates inequity (and how to stop it)
As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some […]
2020 Media Impact Forum speakers commemorate Juneteenth with stories of triumph, pain
Media Impact Funders was closed on Friday in celebration of Juneteenth. But our friends in the media were quite busy, exploring sometimes painful history and tragic current events, but also revealing uplifting personal stories of triumph over adversity. In the first installment of our Media Impact Forum, Democracy Now! host Amy Goodman interviewed Dr. Ayana […]
Dear funders: What does it mean to care about equity in journalism?
This post originally appeared on the Democracy Fund’s Engaged Journalism Lab. Here at Democracy Fund, we’ve been focused on addressing our grantees’ shifting needs, and finding ways to support engaged journalism during the global coronavirus crisis. As this pandemic continues to impact our country’s most marginalized communities disproportionately, we’ve become more sure than ever that […]
Success beyond scale: Evaluating outcomes that funders really care about
“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]
MIF identifies new learning priorities after yearlong strategic planning process
As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]
6 impact tools for every type of funder and media maker
Here at Media Impact Funders, we’ve been researching best practices in measuring media impact since 2013. In addition to curating impact-related tools, producing original analyses on impact trends, and publishing a monthly impact newsletter, we also convene funders to discuss impact, and conduct research on how funders are thinking about and assessing impact in the […]
10 tips for practicing lean impact in a time of rapid change
While the media and tech landscapes are changing rapidly—requiring nimble and adaptive business practices and new models—the larger social sector funding landscape can be stuck in model for a previous age, planning out discrete interventions and then collecting metrics to examine how many people were touched by them. And media funders—despite often being at the […]
Things we don’t talk about (but should): An open letter to media funders
Next week, several hundred people from national, community, and place-based foundations, as well as newsrooms and other nonprofits, will come together at the Knight Media Forum in Miami. The conference focuses on philanthropy’s role in strengthening local news and information, which is essential for healthy communities and a vibrant democracy. We believe there’s an important conversation missing […]
Here’s how to use our updated impact assessment tools
As you may have noticed, a few weeks ago we completely overhauled our website in an effort to better serve the rapidly changing fields of media and philanthropy. (Here’s an overview of what you can now find.) And with our shiny new website comes shiny new impact assessment resources, which we’re eager to showcase.
The Fledgling Fund offers insights on funding virtual reality
Editor’s note: Earlier this month, Media Impact Funders brought funders together at Philanthropy New York with organizers and presenters from the first VR for Change summit to explore how immersive platforms offer new ways to engage and mobilize users around social issues. Because this is a new and quickly evolving medium, attendees had many questions. The […]
Empathy machine? Learn how VR creators are measuring the impact of their projects
By Meghan Ventura | Community & Operations Manager, Games for Change With VR’s promise to help us see the world from someone else’s point of view, one word has become nearly synonymous with virtual reality projects on real-world issues—empathy.