Here’s our year-end impact review—and our questions for 2021
This year was slated to be our year of impact. We started off with a bang in January at the Sundance Film Festival, where we released Decoding Media Impact: Insights, Advice and Recommendations, our impact report summing up seven years of research in the media impact space.
WATCH: Addressing the impact of Big Tech
It’s impossible to live in the digital world without engaging with Big Tech. These behemoth information technology companies—Apple, Google, Facebook, etc.—influence all facets of life, impacting us in ways we are only just starting to understand. While these platforms are making good on the promise of keeping us connected, the effects have been catastrophic. Turns […]
Media impact and polarization: Science-focused film series offers lessons on breaking through the noise
How do foundation-funded media projects need to rethink their storytelling and distribution models in order to break through in today’s polarized environment? In this guest post, communications strategist and filmmaker Christine Arena of Generous Films shares key insights for funders from the novel approach behind Let Science Speak—a multi-media campaign designed to counter anti-science propaganda […]
MIF is launching a working group focusing on impact
To further explore issues related to media impact and assessment, MIF is forming a working group of funders who want to strengthen the field of practice. Here’s a bit of background on how we arrived at that decision: MIF has been regularly tracking the field of media impact assessment for the last eight years. Every […]
How evaluation perpetuates inequity (and how to stop it)
As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some […]
2020 Media Impact Forum speakers commemorate Juneteenth with stories of triumph, pain
Media Impact Funders was closed on Friday in celebration of Juneteenth. But our friends in the media were quite busy, exploring sometimes painful history and tragic current events, but also revealing uplifting personal stories of triumph over adversity. In the first installment of our Media Impact Forum, Democracy Now! host Amy Goodman interviewed Dr. Ayana […]
The 2020 Media Impact Forum
This is where you’ll find recaps of each our six Media Impact Forum sessions. This year’s Media Impact Forum paid specific attention to philanthropic support for environmental media and the need for our decisions to be centered around protecting our planet and its natural resources. The recorded sessions appear in chronological order below.
Innovative early childhood initiative empowers Hispanic parents through entertainment television
Children’s early learning and brain development are subjects that I have always cared deeply about. But now, as the mother of three little ones, these subjects have taken on a much more personal significance. I marvel every day at the connections my daughter and two sons are making and all that they are absorbing from […]
Success beyond scale: Evaluating outcomes that funders really care about
“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]
A master class for philanthropy in listening
Throughout America today, headlines reveal political division, racial animus, and horrific episodes of gun violence sparked by xenophobic ideology. In mass media and through direct expression in social media dominated by angry political invective, it seems that America has never been more divided.
Here’s your summer impact reading list
Over the past five years of researching media impact, it’s become clear to me that even those of us who spend our time researching the complexities of impact assessment sometimes rely on unwritten assumptions: that change is linear, and can be easily measured; that social media is an effective organizing tool; that conventional meetings and […]
MIF identifies new learning priorities after yearlong strategic planning process
As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]