Innovative early childhood initiative empowers Hispanic parents through entertainment television
Children’s early learning and brain development are subjects that I have always cared deeply about. But now, as the mother of three little ones, these subjects have taken on a much more personal significance. I marvel every day at the connections my daughter and two sons are making and all that they are absorbing from […]
Success beyond scale: Evaluating outcomes that funders really care about
“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]
A master class for philanthropy in listening
Throughout America today, headlines reveal political division, racial animus, and horrific episodes of gun violence sparked by xenophobic ideology. In mass media and through direct expression in social media dominated by angry political invective, it seems that America has never been more divided.
Here’s your summer impact reading list
Over the past five years of researching media impact, it’s become clear to me that even those of us who spend our time researching the complexities of impact assessment sometimes rely on unwritten assumptions: that change is linear, and can be easily measured; that social media is an effective organizing tool; that conventional meetings and […]
MIF identifies new learning priorities after yearlong strategic planning process
As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]
6 impact tools for every type of funder and media maker
Here at Media Impact Funders, we’ve been researching best practices in measuring media impact since 2013. In addition to curating impact-related tools, producing original analyses on impact trends, and publishing a monthly impact newsletter, we also convene funders to discuss impact, and conduct research on how funders are thinking about and assessing impact in the […]
The 2019 Media Impact Forum
Last month, we convened our annual Media Impact Forum at the American Philosophical Society—the home of America’s oldest learned society—in Philadelphia, where we paid special attention to the role of radio and audio in creating and sustaining crucial connections with communities. See the full program here.
10 tips for practicing lean impact in a time of rapid change
While the media and tech landscapes are changing rapidly—requiring nimble and adaptive business practices and new models—the larger social sector funding landscape can be stuck in model for a previous age, planning out discrete interventions and then collecting metrics to examine how many people were touched by them. And media funders—despite often being at the […]
Things we don’t talk about (but should): An open letter to media funders
Next week, several hundred people from national, community, and place-based foundations, as well as newsrooms and other nonprofits, will come together at the Knight Media Forum in Miami. The conference focuses on philanthropy’s role in strengthening local news and information, which is essential for healthy communities and a vibrant democracy. We believe there’s an important conversation missing […]
Here’s how to use our updated impact assessment tools
As you may have noticed, a few weeks ago we completely overhauled our website in an effort to better serve the rapidly changing fields of media and philanthropy. (Here’s an overview of what you can now find.) And with our shiny new website comes shiny new impact assessment resources, which we’re eager to showcase.
Sundance report: New funder-filmmaker collaborations & a mission to find climate solutions
The Media Impact Funders team has just returned from the 2019 Sundance Film Festival in Park City, Utah, where we convened a highly engaged group of media funders to discuss innovative new collaborations among funders and filmmakers, and social impact campaigns designed to move the needle at the community level.
How philanthropy nurtured the female stars of this election season
Many political pundits believe that the effort to confirm Brett Kavanaugh to the Supreme Court could create a backlash among women voters that will sweep in a wave of female candidates, much like the Clarence Thomas confirmation battle is thought to have led to the “year of the woman” in the 1992 election. Coming just […]