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Impact spotlight: Sea of Shadows

Last week, in collaboration with Philanthropy New York and the Environmental Grantmakers Association, we held a special screening and discussion of the award-winning film Sea of Shadows, a new film by National Geographic that serves as a blueprint for how a conservation effort can come together in spite of widespread institutional corruption and dangerous cartels. In […]

MIF identifies new learning priorities after yearlong strategic planning process

As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]

6 impact tools for every type of funder and media maker

Here at Media Impact Funders, we’ve been researching best practices in measuring media impact since 2013. In addition to curating impact-related tools, producing original analyses on impact trends, and publishing a monthly impact newsletter, we also convene funders to discuss impact, and conduct research on how funders are thinking about and assessing impact in the […]

The 2019 Media Impact Forum

Last month, we convened our annual Media Impact Forum at the American Philosophical Society—the home of America’s oldest learned society—in Philadelphia, where we paid special attention to the role of radio and audio in creating and sustaining crucial connections with communities. See the full program here.

Listen up, grantmakers: Radio is a hot way to advance knowledge and culture

With the sharp rise of social media and the rapid collapse of so many daily newspapers in recent years, it would be easy to assume that radio is another traditional media format in decline. As more and more young listeners turn to music streaming services like Spotify and Pandora, predictions of broadcast radio’s imminent demise […]

Beyond the broadcast: The growing reach & impact of radio and audio

This week, media funders from across the country will gather at our annual Media Impact Forum to explore connections between radio and community, and how audio producers can spur civic conversations among audiences. We’re excited to showcase how one of media’s oldest forms of communications is reaching new audiences in creative ways—and garnering more funder […]

An intense examination of rape culture, Roll Red Roll focuses impact campaign on empowering men & boys to end sexual violence

The combination of increased news coverage of sexual violence and the #MeToo movement has made it easier for survivors of all kinds of abuse to come forward and tell their stories. Their bravery has shed light on a taboo issue that’s incredibly difficult to understand. The effects of sexual abuse manifest in so many ways—in […]

10 tips for practicing lean impact in a time of rapid change

While the media and tech landscapes are changing rapidly—requiring nimble and adaptive business practices and new models—the larger social sector funding landscape can be stuck in model for a previous age, planning out discrete interventions and then collecting metrics to examine how many people were touched by them. And media funders—despite often being at the […]