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WATCH: The 2020 Journalism Funders Gathering

Last week, we convened our peers for our annual journalism funders gathering to discuss some of the most pressing issues facing journalism—and our nation—today. We hope that our two days of programming and breakout sessions introduced you to new people, new ideas, and a new way forward. We are so grateful to the Jonathan Logan […]

How evaluation perpetuates inequity (and how to stop it)

As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some […]

Success beyond scale: Evaluating outcomes that funders really care about

“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]

MIF identifies new learning priorities after yearlong strategic planning process

As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]

Nonprofit media and exposing injustice: How philanthropy can help

From time to time, events at the highest levels of legal and political decision-making in Washington shed light on the importance of nonprofit media and the critical role of philanthropy in the support of journalism. Last week, the United States Supreme Court overturned the conviction of Curtis Flowers for the brutal murder of four people […]

6 impact tools for every type of funder and media maker

Here at Media Impact Funders, we’ve been researching best practices in measuring media impact since 2013. In addition to curating impact-related tools, producing original analyses on impact trends, and publishing a monthly impact newsletter, we also convene funders to discuss impact, and conduct research on how funders are thinking about and assessing impact in the […]

10 tips for practicing lean impact in a time of rapid change

While the media and tech landscapes are changing rapidly—requiring nimble and adaptive business practices and new models—the larger social sector funding landscape can be stuck in model for a previous age, planning out discrete interventions and then collecting metrics to examine how many people were touched by them. And media funders—despite often being at the […]

Things we don’t talk about (but should): An open letter to media funders

Next week, several hundred people from national, community, and place-based foundations, as well as newsrooms and other nonprofits, will come together at the Knight Media Forum in Miami. The conference focuses on philanthropy’s role in strengthening local news and information, which is essential for healthy communities and a vibrant democracy. We believe there’s an important conversation missing […]

Here’s how to use our updated impact assessment tools

As you may have noticed, a few weeks ago we completely overhauled our website in an effort to better serve the rapidly changing fields of media and philanthropy. (Here’s an overview of what you can now find.) And with our shiny new website comes shiny new impact assessment resources, which we’re eager to showcase.

The Fledgling Fund offers insights on funding virtual reality

Editor’s note: Earlier this month, Media Impact Funders brought funders together at Philanthropy New York with organizers and presenters from the first VR for Change summit to explore how immersive platforms offer new ways to engage and mobilize users around social issues. Because this is a new and quickly evolving medium, attendees had many questions. The […]

Empathy machine? Learn how VR creators are measuring the impact of their projects

By Meghan Ventura | Community & Operations Manager, Games for Change With VR’s promise to help us see the world from someone else’s point of view, one word has become nearly synonymous with virtual reality projects on real-world issues—empathy.

2017 Media Impact Festival Case Studies

Since 2014, Media Impact Funders has been showcasing the work of producers dedicated to creating documentaries in the public interest through our annual Media Impact Festival. This year’s Media Impact Festival is a partnership with the AFI DOCS Film Festival in Washington, D.C., which took place from June 14-18. Our festival celebrates the following 10 […]