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The 2021 Media Impact Forum
Session 3 is Wednesday, April 21
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Over the years, funders of media & journalism have helped America understand—and come to terms with—its gun violence epidemic

In recent weeks, it seems like America has arrived at a crucial crossroads in its long and painful history of gun violence. In the wake of several high-profile mass shootings in Atlanta, in Boulder, Colo., and most recently, in Indianapolis, Ind., there is a growing sense of outrage and demand for solutions. And in Washington, […]

WATCH: Polarization in America

The impact of polarization on American society cannot be overstated. It is increasingly affecting what we do (masks or no masks?), who we listen to (CNN or OANN?), and even how we think (fair or rigged election?). And the division is only deepening. These days, hostility to those with opposite views has reached a level […]

WATCH: Supporting digital public spaces that put people over profit

What should digital public spaces look like? For the third and final installment of our series exploring the problems and solutions of Big Tech, we heard from four organizations—Amara, Mozilla, Wikimedia Foundation and VolunteerMatch—that have built digital public spaces that serve all communities. These organizations, whose business models center on people over profit, strive to […]

WATCH: How can philanthropy invest in a more equitable tech sector?

How can philanthropy invest in a more equitable technology sector as a means to combat some of the threats that Big Tech poses to democracy?

Here’s our year-end impact review—and our questions for 2021

This year was slated to be our year of impact. We started off with a bang in January at the Sundance Film Festival, where we released Decoding Media Impact: Insights, Advice and Recommendations, our impact report summing up seven years of research in the media impact space. 

WATCH: Addressing the impact of Big Tech

It’s impossible to live in the digital world without engaging with Big Tech. These behemoth information technology companies—Apple, Google, Facebook, etc.—influence all facets of life, impacting us in ways we are only just starting to understand. While these platforms are making good on the promise of keeping us connected, the effects have been catastrophic. Turns […]

Member spotlight: Libra Foundation

The Libra Foundation’s Democracy Frontlines Fund is a national aligned giving strategy whose goal is to leverage millions of dollars to fund black-led organizers fighting for free and fair elections.

WATCH: The 2020 Journalism Funders Gathering

Last week, we convened our peers for our annual journalism funders gathering to discuss some of the most pressing issues facing journalism—and our nation—today. We hope that our two days of programming and breakout sessions introduced you to new people, new ideas, and a new way forward. We are so grateful to the Jonathan Logan […]

MIF is launching a working group focusing on impact

To further explore issues related to media impact and assessment, MIF is forming a working group of funders who want to strengthen the field of practice. Here’s a bit of background on how we arrived at that decision: MIF has been regularly tracking the field of media impact assessment for the last eight years. Every […]

How evaluation perpetuates inequity (and how to stop it)

As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some […]

Success beyond scale: Evaluating outcomes that funders really care about

“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]

MIF identifies new learning priorities after yearlong strategic planning process

As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]