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The 2021 Media Impact Forum

This is where you’ll find recaps of each our five 2021 Media Impact Forum sessions. This year’s Media Impact Forum is focusing on evidence-based communications through one online discussion a month from February to June. The recorded sessions appear in chronological order below.

WATCH: Supporting digital public spaces that put people over profit

What should digital public spaces look like? For the third and final installment of our series exploring the problems and solutions of Big Tech, we heard from four organizations—Amara, Mozilla, Wikimedia Foundation and VolunteerMatch—that have built digital public spaces that serve all communities. These organizations, whose business models center on people over profit, strive to […]

WATCH: How can philanthropy invest in a more equitable tech sector?

How can philanthropy invest in a more equitable technology sector as a means to combat some of the threats that Big Tech poses to democracy?

Here’s our year-end impact review—and our questions for 2021

This year was slated to be our year of impact. We started off with a bang in January at the Sundance Film Festival, where we released Decoding Media Impact: Insights, Advice and Recommendations, our impact report summing up seven years of research in the media impact space. 

WATCH: Addressing the impact of Big Tech

It’s impossible to live in the digital world without engaging with Big Tech. These behemoth information technology companies—Apple, Google, Facebook, etc.—influence all facets of life, impacting us in ways we are only just starting to understand. While these platforms are making good on the promise of keeping us connected, the effects have been catastrophic. Turns […]

Media impact and polarization: Science-focused film series offers lessons on breaking through the noise

How do foundation-funded media projects need to rethink their storytelling and distribution models in order to break through in today’s polarized environment? In this guest post, communications strategist and filmmaker Christine Arena of Generous Films shares key insights for funders from the novel approach behind Let Science Speak—a multi-media campaign designed to counter anti-science propaganda […]

WATCH: The 2020 Journalism Funders Gathering

Last week, we convened our peers for our annual journalism funders gathering to discuss some of the most pressing issues facing journalism—and our nation—today. We hope that our two days of programming and breakout sessions introduced you to new people, new ideas, and a new way forward. We are so grateful to the Jonathan Logan […]

MIF is launching a working group focusing on impact

To further explore issues related to media impact and assessment, MIF is forming a working group of funders who want to strengthen the field of practice. Here’s a bit of background on how we arrived at that decision: MIF has been regularly tracking the field of media impact assessment for the last eight years. Every […]

Teacher trainings, foldable microscopes & water testing kits: How “Inventing Tomorrow” is extending its life long after release

As parents and teachers around the country adjust to a new year of largely remote schooling, many are looking for resources to teach effectively about a variety of topics. In the absence of hands-on science classes, parents and teachers can turn to the educational impact campaign associated with “Inventing Tomorrow,” a Peabody Award-winning film that […]

Member spotlight: John Templeton Foundation

Media Impact Funders: The John Templeton Foundation has provided support for radio shows and podcasts such as On Being, The Science of Happiness, and Everything Happens as a means to explore life’s biggest questions. What are some takeaways from that support? David Nassar: One takeaway is that there is a real thirst for conversations that […]

How evaluation perpetuates inequity (and how to stop it)

As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some […]

WATCH: The COVID-19 origin story is a case study for understanding the need for evidence-based communications

Last week, Media Impact Funders hosted a webinar about the emergence of the coronavirus pandemic and implications for media and philanthropy.