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Lessons from our nation’s founding particularly relevant amid COVID-19

Sometimes, at Media Impact Funders, we find that we are slightly ahead of our time. Looking back on our programs for the Media Impact Forum in 2018, we are struck by how much of what we heard then resonates clearly in this peculiar moment we find ourselves in.

Media Impact Funders to expand philanthropy’s understanding of evidence-based communication with support from the Rita Allen Foundation

Media Impact Funders (MIF)—which advances and catalyzes the work of a diverse range of funders committed to media that informs, engages and inspires—has received a two-year $150,000 grant from the Rita Allen Foundation to expand the knowledge and capacity of funders supporting evidence-based communication.

How does this make you feel? How emotions compel us to act—or not

Now more than ever, we are experiencing a range of emotions based on the media we encounter. Sometimes, these emotions lead us to take action—for better or for worse.

WATCH: Science journalism & going beyond the data

Scientific inquiry is being challenged as never before, and science denialism is increasingly prevalent, as efforts to propagate misinformation and disinformation grow more prominent. To reclaim and support the essential role of science in our society, funders are continuing to respond with a variety of grants that support the communication of science.  In this webinar, […]

Highlights from our meeting on climate and the environment

Last week in Boulder, CO, we held a meeting to explore philanthropy’s role in amplifying attention to our global environmental crisis. It was 25 degrees and snowing, but thankfully we didn’t have to walk far from our hotel to eTown, our gracious host for the daylong gathering. The day before, the high temperature reached a […]

Success beyond scale: Evaluating outcomes that funders really care about

“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]

Impact spotlight: Sea of Shadows

Last week, in collaboration with Philanthropy New York and the Environmental Grantmakers Association, we held a special screening and discussion of the award-winning film Sea of Shadows, a new film by National Geographic that serves as a blueprint for how a conservation effort can come together in spite of widespread institutional corruption and dangerous cartels. In […]

MIF identifies new learning priorities after yearlong strategic planning process

As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]

6 impact tools for every type of funder and media maker

Here at Media Impact Funders, we’ve been researching best practices in measuring media impact since 2013. In addition to curating impact-related tools, producing original analyses on impact trends, and publishing a monthly impact newsletter, we also convene funders to discuss impact, and conduct research on how funders are thinking about and assessing impact in the […]

10 tips for practicing lean impact in a time of rapid change

While the media and tech landscapes are changing rapidly—requiring nimble and adaptive business practices and new models—the larger social sector funding landscape can be stuck in model for a previous age, planning out discrete interventions and then collecting metrics to examine how many people were touched by them. And media funders—despite often being at the […]

Things we don’t talk about (but should): An open letter to media funders

Next week, several hundred people from national, community, and place-based foundations, as well as newsrooms and other nonprofits, will come together at the Knight Media Forum in Miami. The conference focuses on philanthropy’s role in strengthening local news and information, which is essential for healthy communities and a vibrant democracy. We believe there’s an important conversation missing […]

Here’s how to use our updated impact assessment tools

As you may have noticed, a few weeks ago we completely overhauled our website in an effort to better serve the rapidly changing fields of media and philanthropy. (Here’s an overview of what you can now find.) And with our shiny new website comes shiny new impact assessment resources, which we’re eager to showcase.