Assessing Impact of Media

Back to Search


Newsonomics: The Thinking (and Dollars) Behind The New York Times’ New Digital Strategy

The New York Times recently released an 11-page memo that serves as a follow-up to their Innovation Report of May 2014. News industry analyst Ken Doctor takes a look at their “quiet manifesto” and examines the Times’ potential to achieve their goal: a compound annual growth rate (CAGR) of 12.5% from now to 2020.

Read more