Assessing Impact of Media

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NPR is Building an Analytics Bot that Emphasizes Caring over Clicks

“Carebot, a forthcoming tool from NPR, aims to help journalists figure out how much their audiences care about their work”. Although it hasn’t been built yet, NPR Visuals Editor Brian Boyer says the tool “will emphasize a series of metrics that include social engagement (likes, shares, comments) time spent on site and completion rate.”

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