Stay up-to-date on the latest news, trends and perspectives in media and philanthropy.

This year was slated to be our year of impact. We started off with a bang in January at the Sundance Film Festival, where we released Decoding Media Impact: Insights, Advice and Recommendations, our impact report summing up seven years of research in the media impact space.  Read More

It's impossible to live in the digital world without engaging with Big Tech. These behemoth information technology companies—Apple, Google, Facebook, etc.—influence all facets of life, impacting us in ways we are only just starting to understand. While these platforms are making good on the promise of keeping us connected, the effects have been catastrophic. Turns out, holding our attention is part of the business model. Unfortunately, that model is based on algorithms that: 1. Are accused of being biased and disproportionately affect people of color 2. Allow for the rapid spread of misinformation and disinformation and 3. Undercut real, actual journalism. And all of this is wreaking havoc on democracies around the world, including ours. Read More

To further explore issues related to media impact and assessment, MIF is forming a working group of funders who want to strengthen the field of practice. Here’s a bit of background on how we arrived at that decision: MIF has been regularly tracking the field of media impact assessment for the last eight years. Every month, we compile the latest impact-specific headlines and write original case studies and analyses to share in our Tracking Media Impact newsletter. We also feature the latest and most popular impact assessment frameworks and tools in a searchable database on our website. This work eventually led to the publishing of Decoding Media Impact, our comprehensive report analyzing the current state of media impact assessment. The report was also informed in part by a convening with leading practitioners in which we asked them to identify best practices, assess the state of practice more broadly, and explore new ways of doing media impact assessment. Since then, we’ve explored the latest developments in impact production, including the effects that COVID-19 has had on the critical role of the impact producer. Our goal with this working group is to explore how funders can… Read More

As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some journalists are questioning the concept of “objectivity” altogether, and opting for “moral clarity” instead. Within philanthropy, foundations are being called upon to explore and correct their roles in upholding inequity. Read More

“Scale"—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these questions have popped up time and again. Read More

As part of a new strategic direction informed by a yearlong review of our organization, we've been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding models & best practices for supporting local journalism Read More

Here at Media Impact Funders, we’ve been researching best practices in measuring media impact since 2013. In addition to curating impact-related tools, producing original analyses on impact trends, and publishing a monthly impact newsletter, we also convene funders to discuss impact, and conduct research on how funders are thinking about and assessing impact in the field. In early 2019, a full-scale website redesign allowed us to showcase these resources in a more streamlined, organized way. Read More

While the media and tech landscapes are changing rapidly—requiring nimble and adaptive business practices and new models—the larger social sector funding landscape can be stuck in model for a previous age, planning out discrete interventions and then collecting metrics to examine how many people were touched by them. And media funders—despite often being at the cutting edge of impact evaluation—still struggle with these tensions. Read More

Next week, several hundred people from national, community, and place-based foundations, as well as newsrooms and other nonprofits, will come together at the Knight Media Forum in Miami. The conference focuses on philanthropy’s role in strengthening local news and information, which is essential for healthy communities and a vibrant democracy. We believe there’s an important conversation missing from the conference schedule: a discussion of the power imbalance inherent in funder-grantee relationships, and what we can do about it. Read More

As you may have noticed, a few weeks ago we completely overhauled our website in an effort to better serve the rapidly changing fields of media and philanthropy. (Here's an overview of what you can now find.) And with our shiny new website comes shiny new impact assessment resources, which we're eager to showcase. Read More

Editor's note: Earlier this month, Media Impact Funders brought funders together at Philanthropy New York with organizers and presenters from the first VR for Change summit to explore how immersive platforms offer new ways to engage and mobilize users around social issues. Because this is a new and quickly evolving medium, attendees had many questions. The lively conversation ranged across definitions of new technologies, ways to match funders’ goals to VR productions, emerging research on impact, and the costs of supporting such projects as platforms continue to roll out. Diana Barrett of the Fledgling Fund has thought through many of these questions in her own practice. In this post adapted from a piece published in the online publication Immerse, she shares what she’s learned about the impact of VR, and how Fledgling chooses the projects they support.  Read More

By Meghan Ventura | Community & Operations Manager, Games for Change With VR’s promise to help us see the world from someone else’s point of view, one word has become nearly synonymous with virtual reality projects on real-world issues—empathy. Read More