MediaShift sits with Brendan McCarthy, managing editor of the Kentucky Center for Investigative Reporting, to talk about the organization’s goals, metrics they care about, and how they use data to further impact. “We’re constantly reassessing what our impact is and how to measure it,” he says.
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.