The Internet Archive Project has been tracking 2014 television political ads and news coverage in the Philadelphia market, and has created a massive database of searchable and shareable material from this year’s elections. Volunteers for the project cataloged each ad along with information on who was funding it.
The ads can be found alongside the news pieces that they aired before and after, painting a clear, retrospective portrait of the context in which these campaign messages were being shown. The Internet Archive Project website notes that this is “a pilot project to assist those studying how local media in the region are meeting the information needs of their communities and assessing the influence of political spending on the region’s media ecosystem.”
In a blog post for the Huffington Post, Marty Kaplan, USC Annenberg professor and Norman Lear Center director, noted that some 30-minute stretches of TV news would feature more than 11 political ads, with no campaign coverage during the news programs themselves.
To find out more about the project and see the ads and data for yourself, visit the Internet Archive Project website.