Assessing Impact of Media

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Pubmedia Symposium Examines How to Define, Quantify Impact

Current‘s Elizabeth Jensen reflects on the extensive range of impact needs and strategies discussed at “Understanding Impact,” a two-day symposium held at American University in April. “Though the methodologies for tracking public media impact varied widely among the speakers, they shared the same basic objective — to observe measurable change in the public dialogue, community life and public awareness.”

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