Assessing Impact of Media

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Report on behalf of WNYC 2010-13 for the Revson Foundation

Commissioned for the Revson Foundation, Brooke Kroeger’s report outlines the impact of WNYC‘s digital strategy—including collaborations, lessons learned, transitions, challenges, and opportunities—from 2010 to 2013. Using both qualitative and quantitative research, the report explores how the station used strategic partnerships, data mapping, and innovative crisis coverage to reach expanded audiences.

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