“Could a statistical approach using big data be a better barometer for reading cultural mood?” asks Aleszu Bajak, the editor of Storybench.org, an “under-the-hood guide to digital storytelling.” Here he analyzes many studies including a mathematical analysis of Seinfeld scripts conducted by Chris Danforth and Peter Dodds, University of Vermont mathematicians, to rank the “happiness” of words in a large dataset For media makers trying to make an impact, this tool is a valuable way to asses the cultural ethos.Read more
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