Assessing Impact of Media

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Seinfeld, Big Data and Measuring the Internet’s Emotional Landscape

“Could a statistical approach using big data be a better barometer for reading cultural mood?” asks  Aleszu Bajak, the editor of, an “under-the-hood guide to digital storytelling.” Here he analyzes many studies including a mathematical analysis of Seinfeld scripts conducted by Chris Danforth and Peter Dodds, University of Vermont mathematicians, to rank the “happiness” of words in a large dataset For media makers trying to make an impact, this tool is a valuable way to asses the cultural ethos.

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