Assessing Impact of Media

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Sharing Fast and Slow: The psychological connection between how we think and how we spread news on social media

Knight-Mozilla Fellow Sonya Song is embedded at the Boston Globe, and is drilling into the dynamics of social sharing by combining statistical and cognitive analysis. While much sharing is prompted by “fast” thinking—triggered by simple language, familiar images, and clear emotions—she suggests that complex or controversial stories can actually generate more discussion.

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