“Numbers without context are almost useless,” says Kate Myers in this reflection of her time at NPR’s Social Media Desk. Other lessons learned include harnessing the power of community, keeping things authentic, not jumping on every bandwagon, forgiving yourself for not having enough time, and remembering to have fun.Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.